Written by Megan Kramer
Welcome to “Setting PRecedents,” the official blog of UNI PRSSA. Established in January of 2021, the inspiration behind the blog lies in our desire to continually be pushing our Chapter and members, as well as the ability to provide new opportunities to grow and challenge our members. UNI PRSSA’s Executive Board realized a blog could be a new opportunity for our members to strengthen their skills and show off their talents. “Setting PRecedents” provides our members with an outlet to express their creative freedom in the form of writing, all while learning and growing as young public relations (PR) professionals at the same time. “Setting PRecedents” also provides our Chapter with a direct link of communication to you – our esteemed reader. The four blog post categories provide an insider’s glimpse into the happenings of our organization, news on what is going on in the world of PR surrounding us, guides and how-tos for common necessities for PR students and professionals, and stories from our very own members. This blog serves as a connecting link between the members of our organization and the friends and family who wish to learn, those who desire to dive into the depths of what PR and PRSSA are, as well as the professionals we desire to one day be. So, whatever the reason may be that brought you here today, we welcome you and are so glad you’re here. How the Name Came to Be In creating a name for our blog, we wanted to encompass a multitude of ideas – what this blog represents for UNI PRSSA, what we aim to do as an organization and as professionals in our industry, how the organization can be of benefit to a student, and more. The name, “Setting PRecedents,” symbolizes not only the examples that we aim to set as an organization, but the creativity, innovation, and inspiration that caused us to even consider creating this blog in the first place. It incorporates precisely what we strive to achieve as an organization, and the passion that drives us to do so. The “Who” Behind the Writing When setting out on this journey, we wanted to ensure that we provide our readers with the truest and most authentic writing we can possibly provide. As such, “Setting PRecedents” will be written by exclusively dues-paying members, indicating that the writer of any article featured on our blog has committed to our organization. This secures our desire that the writers of articles featured on our blog have a strong affiliation with UNI PRSSA, as well as a direct view into the inner workings of our organization. What To Expect To maintain consistency, articles will be posted every other week on Wednesdays, and will fall under one of four different predetermined categories. These categories encompass what we feel to be most centrally important to our organization and the mission of this resource. “Inside UNI PRSSA” features articles that aim to provide you with a look into what our organization is doing, where we’re headed, or organizational updates. “The PR World Around Us” contains articles about what is happening in the world of PR or what the hot topics in PR are currently. The category, “Ultimate Guides,”describes how-tos or explanations of PR necessities. Lastly, “A Member’s Perspective” includes articles depicting personal stories from our members about how they found UNI PRSSA, what PRSSA means to them, past experiences, and more. Thank you for joining us on this new uncharted adventure as we strive to bring you relevant PR information through our blog. Our hope is that you will share in our excitement and join in on our journey as we pursue this blog and grow as PR professionals in the best way we know how. So wherever you are coming from, we welcome you to “Setting PRecedents!” If you would like to be alerted when a new article is posted, please sign up for our email list! We will send you an email every other week when a new post is released.
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