By Shelby Reicks In the world of sports public relations, it is essential to stay up to date with the creative emerging trends. Now more than ever, it is important for PR professionals to have a knowledge base that consists of marketing, social media, selling, and data analytics. Knowing these tools will allow for a holistic approach to tracking the overall ROI of a business. So, let’s talk about artificial intelligence (AI). In the most simplistic way, AI is a machine intelligence software that is programmed to think like humans and mimic human actions. It is already being used in 2021, but will only continue to grow and have a stronger presence as technology evolves. By becoming aware of this trend, sports PR professionals can be better prepared for the future as technology advances and competition increases to create the best fan experiences. Within the sports PR and marketing world, AI provides many benefits such as:
All of these benefits can better assist in planning of campaigns within a sports business, make tasks more efficient with automated assistance and tracking, and help PR professionals save time and increase workplace productivity. I find it easiest to explain AI through examples. Below, you can find videos of different ways the sports industry uses AI. 1. A Bot That Tells You Where to Park or Eat at the Game https://www.youtube.com/watch?v=B1pTAItwgOw&t=3s 2. PIQ- Raise Your Game https://www.youtube.com/watch?v=KJlsvRGpQpU 3. IBM Serves Up AI at Wimbledon https://www.youtube.com/watch?v=EzrF7d3xKUI&t=1s Artificial intelligence will become more widely used in the coming years due to it’s beneficial advantages. It will provide personalized, accessible, and well designed experiences for its users. With AR/VR, fans have the opportunity to immerse themselves in 3D graphics, watch in-depth replays of sports shots, and even virtually do tours of stadiums. It will continue to make its presence in the sports business industry and is already being used in the healthcare, automotive and architecture industry. Public relations professionals should keep AI in consideration as they enter the PR field and understand its advantages within their place of work.
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